AI-generated overviews now answer a large share of informational queries directly in the results page. That has genuinely reduced click-through for pure definition and how-to content.
What still earns the click
Comparative content, original data, and anything requiring judgment rather than retrieval still pulls clicks, because an overview can’t safely summarize a recommendation.
Where I’ve reallocated effort
I’ve shifted SEO investment away from broad informational keywords and toward content that AI overviews are structurally unable to replace.